Google surprises advertising community with powerful GenAI tools for creative asset generation and expands in-depth report analytics on Performance Max.
GenAI tools leverage vast data to create high-quality image assets through simple text prompts, adding variety and versatility for advertisers.
Advertisers can access AI-generated image asset creation, editing, and optimization capabilities for In-App and display campaigns, enhancing creative options and placements.
Google enhances Performance Max reporting by including conversion metrics at the asset level, offering deeper insights and third-party verification for brand suitability and display inventory.
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