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Marketing tech
fromNeil Patel
3 weeks ago

Digital Marketing News Roundup - January 2026 | Neil Patel

Digital marketing success in 2026 depends on solid fundamentals across channels, with indexing, first-party data, AI visibility, and performance reporting prioritized over clever tactics.
fromSocial Media Today
4 months ago

Google Updates Ad Campaign Performance Insights

Meridian now lets you include non-media variables like pricing and promotions to more precisely measure their impact on sales. And new channel-level contribution priors are designed to help you guide the MMM with your own business knowledge so you can get more actionable insights. This is made possible by enhanced binomial adstock decay functions for smarter optimization. Plus, new marginal ROI (mROI) based priors help you pinpoint where your next dollar should go for the highest return with strategic adjustments based on past success.
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