The release of Google Ads API Version 18 introduces comprehensive updates across various functions, enhancing account management, ad group features, and asset automation for improved advertising capabilities.
Among the highlights of this major release, new functionalities such as DataLinkService, which enables video ads linked to creator content on YouTube, mark significant advancements.
The addition of AdGroup.exclude_demographic_expansion and enhancements in ad group asset settings provide advertisers with more control and optimization possibilities, reflecting Google’s commitment to dynamic advertising solutions.
With API version updates now firmly established, the sunset of the AdWords API indicates a strategic shift towards more user-friendly and feature-rich advertising tools for Google Ads users.
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