Google has announced significant updates to its Demand Gen campaigns aimed at bolstering retail promotions. Key features include the introduction of product feeds that allow users to browse detailed product information directly from ads, improving product discovery without leaving their current app. Additionally, local offers showcasing product availability will be implemented, along with expanded channel controls for targeted ad placement. Enhanced performance tracking measures will also be introduced to help advertisers better understand the effectiveness of Demand Gen campaigns compared to paid social efforts.
These columns, which have started to roll out to advertisers globally this month, will include view-through conversions to align with how social advertising platforms measure performance.
Google's also adding local offers for Demand Gen with product feeds, which will display local availability within your product display.
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