"Marketing is something [entrepreneurs] know they have to do, but it's very foreign in terms of where their craft is. We not only provide the tools that help them create their brand, market their brand and drive customer conversion, but we also want to make sure we're helping to educate small businesses on the steps they need to take in order to be successful."
"What is their voice? What is their style? What is their purpose for going into business? What values do they want to communicate? It boils down to: What is the promise that they're making as a small business to the customers they're serving?"
"If it's not authentic to you, it won't resonate with your customers. Authenticity is what builds trust, and trust is a fundamental element for any business looking to grow and sustain itself in a competitive marketplace."
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