"The GoDaddy many remember from the Super Bowl between 2005 and 2017 focused on bold, sometimes provocative, approaches to democratize ideas, reminding everyone they could claim their part of the Internet," says Rachael Powell's, senior director of marketing. "While those ads strengthened and solidified GoDaddy brand awareness, we've evolved." This reflects GoDaddy's shift from provocative branding to promoting their new AI service, Airo.
"The Super Bowl provides an unparalleled platform and viewership base to connect with an extensive captive audience," says Powell, emphasizing the event's significance for brand visibility. "It creates an opportunity to get in front of millions all at once." This highlights the value GoDaddy sees in advertising during this major event despite costs.
The new ad is set to air during the fourth quarter of Super Bowl LIX on February 9, 2025, launching a year-long campaign in the U.S. developed by GoDaddy's in-house creative team alongside Creative Meats, directed by Ian Pons Jewell.
GoDaddy's decision to promote Airo, their AI service that aids small businesses in establishing an online presence, marks a significant evolution in their marketing strategy, moving towards a modern approach centered around technology.
Collection
[
|
...
]