"Colin Walsh, Glossier's new chief executive, stated that the closures are necessary to focus on a 'true expression of where this brand has been and where it needs to go.'"
"More spotlight will be shined on the brand's hero products, as seen with Glossier You and its 'You Smell Good' campaign launched last month."
Glossier is set to close nine of its twelve stores over the next two and a half years, leaving only flagship locations in New York, Los Angeles, and London. This decision is part of a strategic overhaul led by new CEO Colin Walsh, who has already laid off a third of the workforce and canceled product launches. Walsh aims to restore the brand's former success by emphasizing key products and aligning the brand's direction with its heritage.
Read at Fast Company
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