The global advertising market is projected to surpass $1 trillion in 2024, with tech giants like Google and Meta capturing over half, emphasizing digital's dominance.
To remain competitive in a digital-first landscape, ad agencies must leverage AI for targeting and adapt to changing consumer behaviors amidst economic uncertainties.
The GroupM report forecasts that digital ads will constitute 82% of total ad revenue by 2025, reflecting the significant shift away from traditional media.
With regions like China set to experience substantial growth in advertising, agencies must navigate challenges from print ad declines and embrace data-driven strategies.
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