According to GroupM's forecast, more than half of the global ad revenue in 2024 will be dominated by major players like Google, Meta, and Amazon.
GroupM's report highlights that pure-play digital advertising is predicted to account for an impressive 72.9% of total ad revenue by 2025, showcasing a shift from traditional mediums.
Vincent Létang from Magna noted, 'This year's favorable ad spending environment is bolstered by positive economic activity, inflation slowdown, and innovation in tech and media.'
As per GroupM, the growth of the Chinese advertisement market may significantly boost the global market dynamics starting in the latter half of 2024.
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