Giveaways have taken over social media as CPG startups look for ways to promote retail launches

"For one, there are a number of expenses associated with entering a major big-box or grocery store, and startups, in turn, are looking for low-lift, simple tactics to promote the launch."

"Giveaways aren't meant to be a sales driver, executives of brands like Hilma, Jacobsen Salt Co. and Spring & Mulberry say giveaways help create enough in-store awareness that they've become a part of their retail marketing playbook."

"In May, the natural health remedies brand Hilma launched in Walmart and launched a series of giveaways to support the rollout, asking customers to share a post on Instagram to enter."

"People could win a series of 'Target essentials' and a Target gift card if they followed Poppi and the other participating brands on social media and liked the Instagram post."

Read at Modern Retail