There could be several potential reasons why a B2B IT services company is experiencing high engagement rates but failing to generate inquiries, meetings, free consultations, or free assessments...
1. Targeting the wrong audience: It's possible that the company's marketing efforts are reaching a large number of people, but they may not be the right audience for the IT services being offered...
2. Ineffective messaging: Even if the engagement rates are high, the messaging may not be compelling enough to drive action...
3. Lack of clear call-to-action: The marketing campaigns may be missing a clear and compelling call-to-action that prompts the audience to take the desired action, such as requesting a meeting or consultation...
Collection
[
|
...
]