#call-to-action

#call-to-action

Tying the CTA to a clear benefit or emotion, like 'Get your confidence back,' shifts focus from a command to an opportunity, tapping into desires and outcomes.

Your LinkedIn posts have potential beyond likes and comments. With the right call-to-action, you can transform passive scrollers into active prospects in your DMs.

You should never use bulletproof button images because they get lost when images are turned off—and they're not accessible.

A call-to-action (CTA) should tell users exactly what happens next. Yet, generic buttons like 'Continue' or 'Submit' still dominate interfaces, leaving users uncertain.