88% of Americans engage in niche communities, with 45% of Gen Z, millennials, and Gen X feeling more connected to these communities than mainstream culture.
As a brand, it's really hard to connect... these communities can be gold mines for brands, tapping directly into people's personal identities.
Brands must build genuine connections and offer consumers more than just products - they'll offer belonging, reflecting a growing demand for authenticity.
Communicators planning next year's campaigns must prioritize the niche communities in an increasingly fragmented culture and media landscape.
Collection
[
|
...
]