"Social media doesn't just have to be for passive scrolling-it's a critical tool for proactive job seekers," says Eva Chan, a career expert at Resume Genius. "If you're not incorporating it in your job search, you're leaving opportunities on the table." This reflects the shift in job searching paradigms where social media platforms empower candidates to take more initiative.
Considering the average American spends over two hours scrolling each day, why not make at least some of that time productive? TikTok is giving platforms like LinkedIn a run for their money, with one in five Gen Z respondents saying they've applied to jobs and gotten interviews through the video platform.
In fact, 86% of job-seekers already use social media in their job search, utilizing hashtags like #hiringnow and #jobopportunity or even uploading their resume to TikTok (and using the hashtag #tiktokresume). Employers are also meeting prospective employees where they're at, posting their job openings on their TikTok pages.
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