A Morning Consult report released Wednesday highlighted the gender divergence among young people when it comes to leisure activities and spending habits. In social media, for example, Gen Z women lean towards photo- and video-based platforms like Pinterest and TikTok, while Gen Z men prefer text-based sites like Reddit and X, formerly known as Twitter.
It's not super surprising that the things like being among the first to try technology or feeling competitive are more masculine-identifying traits. However, Gen Z women's answers showed they were more likely to identify with communal ideals like close friendship, gift-giving and putting others' needs before their own, and were compelled by community.
Women are looking for community as an option for how to spend their time and set up their lives. So I think that any company, organization, brand that can deliver a communal experience feeling to women audiences is certainly something they'd want to engage in.
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