"A majority (80%) of 1,000 Gen Z and Millennial U.S. consumers surveyed in September shared they research small businesses online before shopping with them for the first time."
"More than half (56%) said a lack of reviews would make them not shop with a new small business, emphasizing the importance of online reputation for young consumers."
"Gen Z and Millennial shoppers strongly agree that not having recent updates on a business's social media or website can severely impact perceptions of integrity and credibility."
"Nearly 4 in 10 (36.5%) stated a business not accepting their preferred method of payment would deter them from shopping at a new small business."
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