"The new survey reveals that 80% of Gen Z and Millennial consumers research small businesses online before purchasing, highlighting the critical importance of a robust online presence."
"Over half of respondents said they would hesitate to shop with a new small business without customer reviews, illustrating the significance of building credibility in the digital space."
"Factors like preferred payment methods and clearly displayed contact information could make or break a sale, showing that transparency is key to attracting younger consumers."
"With 74% of young shoppers valuing recent updates on social media, businesses must actively engage online to maintain their reputation and attract new customers."
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