GE Legend Linda Boff's 5 Insights for Every Brand and Agency
Briefly

Agencies get the clients they deserve. If you as an agency are showing up to sell work and not to understand a brand's needs, it's not a recipe for success.
Some of the most valuable experience a marketer can get lies outside of the marketing department. Collaborating with C-suite executives was crucial in my journey at GE.
Read at Adweek
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