Gary Vaynerchuk's VaynerX is on track to surpass $300 million in revenue this year, having doubled its revenue in the past five years by diversifying beyond social media.
VaynerX has expanded its offerings beyond social media marketing to include retail media, TV advertising, and consulting, which now represents 10% of its revenue.
The company has experienced significant growth in international markets, with about 20% of revenue coming from operations in regions like Asia-Pacific and Latin America.
Despite the fact that VaynerX is thriving, the advertising industry as a whole faces major disruption from generative AI, which could reshape future operations.
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