"IAB Europe has actively contributed to the development of the Global Media Sustainability Framework since its conception, supporting the work on digital channels. We remain committed to our collaboration with Ad Net Zero on the framework's development and are currently working on a new tool, which is now in Beta testing, to help companies across the supply chain implement the Global Media Sustainability Framework."
"It's not surprising that people are rallying around [the framework] and moving forward," said Gabi Kay, head of product, creative, and production at Scope3, who attended the meeting.
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