GARM's legacy in flux as sustainability standards forge ahead amid uncertaintyGARM's standards for measuring ad carbon emissions are being transitioned to Ad Net Zero following GARM's dissolution, emphasizing collaborative development.
Ad Net Zero Will Take Over GARM's Sustainable Media WorkAd Net Zero takes full control of standardizing media decarbonization efforts previously shared with GARM, ensuring continuity despite transition.
GARM's legacy in flux as sustainability standards forge ahead amid uncertaintyGARM's standards for measuring ad carbon emissions are being transitioned to Ad Net Zero following GARM's dissolution, emphasizing collaborative development.
Ad Net Zero Will Take Over GARM's Sustainable Media WorkAd Net Zero takes full control of standardizing media decarbonization efforts previously shared with GARM, ensuring continuity despite transition.
GARM and Ad Net Zero launch new standards to transform carbon emission measurement in mediaMarketers can now use standardized carbon emission measurements thanks to the Global Media Sustainability Framework, enhancing transparency and confidence in green advertising claims.