Gardening, anyone? Cannabis brands get sneaky with their TikTok marketing
Briefly

from Fast Company3 months ago
Cann, a THC-infused seltzer brand, skillfully navigates social media guidelines using youth slang like 'gardening' to promote cannabis without direct references.
Fast Companyhttps://www.fastcompany.com/91227346/cannabis-brands-get-sneaky-with-tiktok-marketing-cann-seltzer
Amid tightening restrictions on slang usage, Cann co-founder Jake Bullock voices concerns over TikTok flagging videos using the term 'gardening' in relation to cannabis.
Fast Companyhttps://www.fastcompany.com/91227346/cannabis-brands-get-sneaky-with-tiktok-marketing-cann-seltzer
Read at Fast Company
#cannabis-marketing #youth-slang #social-media #tiktok #brand-strategy
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