Recent data shows that 43% of streaming subscriptions are now for ad-supported tiers, reflecting a notable trend in consumer behavior. Despite past advancements in ad formats, such as Hulu's pause ads, some advertisers feel that innovation has stagnated. While overall tolerance for ads has risen, there is concern that increased ad volumes may lead to dissatisfaction. This landscape presents both opportunities and challenges for advertisers who are keen on improving the streaming ad experience to maintain viewer engagement.
In the third quarter of 2024, 43% of streaming subscriptions were for ad-supported tiers, indicating a significant shift toward ad-based revenue models in the industry.
Despite advances in streaming advertising, many still recall innovations that date back several years, highlighting a stagnation in the evolution of ad formats.
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