Media is incredibly fragmented, especially the video media ecosystem is so fragmented. So no matter where you are, there's not one place where you can reach just a mass amount of people.
One of the biggest challenges facing streaming advertisers today is how fragmented streaming audiences are. With Amazon's Prime Video adding an ad-supported tier earlier this year, there would seem to be an abundance of large-scale ad-supported streaming services. But even at scale, there's fragmentation.
#streaming-ad-industry #fragmentation #audience-targeting #advertising-challenges #streaming-services
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