By looking at case studies of specific brands over time, it is possible to examine how the packaging has changed in response to the needs and concerns of consumers, businesses and wider society. Little changes, which may go unnoticed at the time, slowly becoming large changes over the years.
Yet, while some have obviously undergone radical changes over the decades, others seem to have retained their core design and only mildly tweaked it to accommodate changing tastes.
The exhibition Chronologies: A Visual History of Brand Evolution is at the Museum of Brands until the end of October 2024.
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