The social media landscape is increasingly fragmented, with users gravitating towards platforms like Bluesky and Mastodon that cater to niche communities, reflecting individual values and interests.
Established platforms like Facebook and Instagram are still significant players, but the rise of specialized networks indicates a shift as users seek tailored experiences over broad reach.
Our analysis shows a steady growth in niche platforms, suggesting that users are exploring diverse social media options, rather than remaining loyal to traditional giants.
Buffer's data on social network usage from 2022 to 2024 reveals a growing trend of active engagement across a variety of channels, emphasizing the importance of adapting strategies.
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