
"Zach realized his biggest problem was that he 'didn't know how to be passionate about other people's passions.' He spent years grinding in jobs that didn't feel organic until he began working with entrepreneurs and creators whose missions he could genuinely get behind."
"A major turning point came when he stopped trying to 'spiritually lead' companies he didn't control and started learning from the entrepreneurs he represented. Those conversations helped him see that he was already acting like an entrepreneur for other people's businesses."
Zach Rosenfield, CEO of RMG, emphasizes the importance of passion in work. He transitioned from a reluctant publicist to a successful media strategist by aligning with clients' dreams. Listening to entrepreneurs provided him insights that shaped his approach to business. He learned to let clients guide strategies, which transformed his firm into a comprehensive communications agency. Key decisions, such as employee benefits and hiring practices, were influenced by this collaborative mindset, leading to a more effective and fulfilling work environment.
Read at Entrepreneur
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