"In a nutshell, Google is continuing to streamline conversion tracking between GA4 and Google Ads, meaning that marketers will have a much better time with reporting"
"The big thing in GA4 is the terminology change from 'conversion' to 'key events'. The main 'conversion' or 'key event' is what you want someone to do when they reach your website - whether it's a purchase, form-fill, or demo request."
"In GA4, you can build audiences, track performance, and create 'key events' until the cows come home."
"How the conversion period is set up, how the user action gets attributed, the browser, consent and cookie preferences - all of the"
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