A study by Strike Digital analyzed brand rivalries in the UK, highlighting significant competition between Coca-Cola and Pepsi, and Apple and Samsung. Coca-Cola edged out Pepsi with a score of 54.41% to 45.59%, despite Pepsi's greater engagement on TikTok. In the Apple vs. Samsung battle, Apple emerged victorious with a score of 60.38%, excelling in critical areas like NPS scores and Instagram followers, despite Samsung having more TikTok likes and slightly better brand awareness.
Coca Cola remains slightly ahead of Pepsi with a total score of 54.41%, while Pepsi garnered 45.59% in the long-standing rivalry.
Apple dominates the social media landscape with a 60.38% rating, though Samsung leads in TikTok likes and brand awareness.
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