"In 2024, the beverage alcohol industry saw a surge in demand for strategic sales leadership roles and marketing. Key positions like Chief Commercial Officers and Chief Marketing Officers underscored a shift in commercial sales and digital strategies as companies aimed to scale volume. Compensation has stabilized, yet competitive offers remain crucial to attract dynamic leaders capable of driving ambitious growth." - Rachel Doueck, ForceBrands Senior Director of Client Strategy.
"To attract top talent in 2025, cannabis companies need to step outside the industry bubble and align their compensation with more established sectors, positioning themselves not just as a cannabis employer but as a viable contender in the broader job market to captivate skilled professionals." - ForceBrands Cannabis Sector Expert.
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