"At the intersection of content, commerce and community, today's creator economy is reshaping the dynamics of modern marketing, influence and monetization."
"At the helm of this change, top global creators, cultural icons and innovative brand leaders converged in Los Angeles for the industry's tentpole event: the second annual Forbes Creator Upfronts Hosted In Partnership With Walmart Creator."
"Over the two-day event, attendees discussed new partnership strategies, how to deepen audience connection, the evolving role of AI and emerging shifts in the creator and marketing landscape."
Top global creators, cultural icons and innovative brand leaders convened in Los Angeles at the second annual Forbes Creator Upfronts Hosted In Partnership With Walmart Creator. The gathering included high-impact storytellers, podcasters, performers, producers with millions of followers and C-suite executives from Walmart, TikTok, Snap, State Farm and other major enterprises. Attendees over two days explored new partnership strategies, techniques to deepen audience connection, the evolving role of AI, and emerging shifts in the creator and marketing landscape. The event emphasized intersections of content, commerce and community and highlighted monetization and influence dynamics within modern marketing.
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