Authenticity is the coin of the realm, essential for the success of creators and brands alike, but turning it into a business undermines that identity; unless that tension can be resolved, this whole structure will fail.
But between the creators, the brands that employ them, the consumers that follow them and the platforms that enable it all, who has the real power? That is what a 10-person task force debated during last week's DealBook Summit in New York.
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