FOMO about ROMI? How do you know when your marketing is working?

Phil Turner emphasizes the necessity for marketers to regularly review their SEO and PPC campaigns in order to maximize their ROMI while avoiding customer confusion.

Bespoke's research indicates that a staggering 31% of the annual digital ad spend in the UK, amounting to £9.3 billion, is wasted on ineffective marketing tactics.

Turner highlights the importance of aligning PPC strategies with industry-specific buying behavior, stating that platforms should be selected based on the product's market dynamics.

The Digital Strategy Workshops reveal that many marketers fail to assess their current spend effectively, leading to extensive wastage in digital marketing investments.

Read at Business Matters