Calm's election ad, which features 30 seconds of silence, became a cultural talking point, promoting an apolitical approach and showing deep regard for humanity during divisive times.
Poskett called Calm's spot 'the most culturally relevant brand moment,' highlighting its ability to provide a silent respite amidst the noise of the election coverage.
Gabor emphasized that by remaining non-partisan, Calm created an ad that elicited positive reactions and 'made it hard to find anything to criticize'. Marketing strategies should consider this neutrality post-election.
Experts suggest brands can still engage with current events without taking sides, making sure they don't alienate potential customers, thus allowing them to resonate deeply with everyone.
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