Bethenny Frankel's journey from a casual drink order on The Real Housewives of New York to founding Skinnygirl Cocktails demonstrates her entrepreneurial spirit. With the brand's launch a year later and its eventual $120 million acquisition by Beam Suntory, Frankel expanded her empire into various products. Beyond just cocktails, she publishes bestselling books, runs a podcast, and is a disaster-relief advocate through B Strong. Frankel emphasizes the importance of honesty in branding, using her direct communication style to engage a massive social media following, advising well-known brands on effective marketing strategies.
"Her shoot-from-the-hip style and strident opinions on almost any topic have won her a social-media audience of 8.5 million—and growing by double digits."
"Not every brand can get away with the sort of unfiltered content that Frankel whips up, but a marketer can glean plenty from her experiences."
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