First-id & Decentriq Redefine the Future of Data Collaboration for Brands & Publishers in France
Briefly

The Decentriq-First-id partnership establishes a new standard for secure data collaboration in advertising, enhancing first-party data sovereignty and consumer targeting.
This partnership allows brands to match First-id audiences with publishers’ data in secure clean rooms, delivering strategic insights and improved campaign effectiveness.
Read at Exchangewire
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