In June 2024, users spent less time on Facebook, Instagram, and other social media apps compared to the previous year, while Facebook Messenger saw an 18.2% increase.
The significant year-over-year growth in Messenger's usage underscores its role as a key player in social media, with 76.5% of mobile app users engaging at least monthly.
As Meta prepares to roll out sponsored messages, Messenger's strong user base presents a valuable opportunity for marketers, highlighting the app's effectiveness for SMS-like outreach.
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