Facebook's new Content Monetization Beta aims to streamline creator earnings by merging various payout programs, simplifying access and enhancing earning potential across content formats.
Creators have received $2 billion from Facebook in the past year, with significant growth in payouts for Reels and short-form videos, indicating increasing profitability for diverse content.
Currently, only a third of monetizing creators utilize more than one program, highlighting a need for a more unified approach to attract broader participation.
Despite being smaller than YouTube's payouts, Facebook's robust monetization efforts are becoming more competitive, especially as it seeks to engage the Gen Z demographic.
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