Expedia is part of an emerging category of travel and travel-adjacent companies investing heavily in ad businesses for high-margin revenue, mirroring brick-and-mortar chains like Walmart and Target.
Expedia's advertising revenue, showing consistent double-digit growth, is a significant focus for the company as they aim to capitalize on the retail media trend.
Expedia's CEO, Ariane Gorin, emphasizes the growth and opportunities in their advertising business, signaling the company's commitment to this area for future expansion.
#expedia-group #retail-media-revolution #advertising-revenue #travel-industry #programmatic-advertising
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