Life360, a mobile app focused on family safety, is launching an advertising sales business, aiming to generate $5-10 million by year-end with key partnerships.
According to Brian McDevitt, Life360's new VP of Ad Sales, the collaboration with Uber symbolizes the start of numerous direct partnerships targeting family-oriented brands.
Life360 has transitioned from a subscription-based revenue model toward advertising, joining other companies leveraging their digital customer base for new monetization strategies.
The company's ad sales strategy has already included partnerships with leading ad platforms and demonstrated early testing with brands like Greenlight and Allstate's Arity.
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