Korea has been the market that our founders have drawn on for inspiration in the early days of the brand, so there's a thread that connects Korea to Anti Social Social Club," said Romney Jacob, vice president of the brand. "We are really excited for the opportunity to relaunch the brand in Asia and abroad. The plan there is they will launch local distribution, they will do local collaborations for us and they will be launching brick-and-mortar stores beginning next year.
With six hours total in the year, they made all of their revenue," Jacob said. "The drops were never announced very far in advance and it created this frenzy among customers that it was something that was so hard to get. You could really only get it during this very limited period of time, so it became incredibly popular.
The brand first started offering three drops a year, with each drop lasting roughly two hours. Anti Social Social Club was founded by NikeTalk forum member Neek Lurk, who is no longer associated with the brand.
Through the wholesale partnerships, Kasina and Luke 1977 will be able to sell Anti Social Social Club products, create products, embark on collaborations and other initiatives.
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