Marketers face a perfect storm of data overload, short-termism, and a lack of human connection leading to inauthenticity, stifled creativity, and eroding trust.
Internal disconnect within marketing departments hampers collaboration with sales, customer service, and product development, resulting in a disjointed customer experience.
Client disconnect arises as executives prioritize quick wins over long-term brand building, putting pressure on marketers to resort to manipulative tactics that can backfire.
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