#short-termism tag

Why Marketing Lost Its Long View - And How To Get It Back | AdExchanger

Marketing has an uncomfortable habit we rarely acknowledge: We're addicted to short-termism. For more than a decade, dashboards and last-click attribution have quietly dictated strategy. These tools were never built to explain how marketing drives growth; they were built to sell advertising. Somewhere along the way, we let them become the decision system for the entire profession. The cost has been significant.

Marketing

Media industry

fromThe Drum

2 weeks ago

The true power of print advertising is undiminished by a fall in spend

Print delights audiences and provides safer advertising environments, but advertiser short-termism and digital scale drive continued declines in print ad spend.

US politics

fromJezebel

3 weeks ago

Trump and Japan Force Markets to Price In Politics

Investors ignored clear political and inflationary risks, favoring short-term, risk-seeking behavior that decoupled equity prices from fundamentals while bonds signaled concern.

Artificial intelligence

fromBig Think

1 month ago

How AI is making us think short-term

AI is shortening strategic time horizons, prompting utopian/apocalyptic thinking and undermining long-term institution-building; focus should be on embedding AI into decades-long industrial development.

Business

fromHarvard Business Review

2 months ago

How to Push Back Against Your CEO's Bad Decision

Shifting a CEO mandate from long-term building to quarterly results causes short-term fixes that erode long-term competitiveness, trust, momentum, and top talent.

Marketing tech

fromExchangewire

4 months ago

Predictions 2026-2030: The Good, The Bad, and the Made-Up - ExchangeWire.com

Programmatic advertising will favor dominant platforms, short-termist spending will persist, and many bold forecasts are often obvious or recycled.

fromDigiday

4 months ago

Ad execs hope quarterly earnings reform can ease short-termism, but it's no silver bullet

At the end of this month, they'll want to see early evidence that projected holiday sales are materializing. Positive noises on the next quarterly call would buy Hill more space and time, while negative or neutral signals will reduce his room for movement. It'll be a crucial test for the apparel brand, one its leaders might wish they could postpone.