#short-termism

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Marketing tech
fromExchangewire
3 weeks ago

Predictions 2026-2030: The Good, The Bad, and the Made-Up - ExchangeWire.com

Programmatic advertising will favor dominant platforms, short-termist spending will persist, and many bold forecasts are often obvious or recycled.
fromDigiday
1 month ago

Ad execs hope quarterly earnings reform can ease short-termism, but it's no silver bullet

At the end of this month, they'll want to see early evidence that projected holiday sales are materializing. Positive noises on the next quarterly call would buy Hill more space and time, while negative or neutral signals will reduce his room for movement. It'll be a crucial test for the apparel brand, one its leaders might wish they could postpone.
Marketing
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