Equativ's acquisition of Kamino Retail significantly bolsters its retail media capabilities, aiming to capture a global market projected at USD$166bn by 2025.
Through this acquisition, Equativ now offers retailers a comprehensive suite of transparent, independent solutions that enrich media and maximize shopper data for better profitability.
The merger enhances Equativ's technology stack, allowing for streamlined campaign management and personalized ad experiences for both endemic and non-endemic brands.
Supported by Bridgepoint, Equativ's growth journey reflects its strategic focus on innovation and the expansion of capabilities across the evolving ad tech landscape.
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