Equativ's acquisition of Kamino Retail enhances its capabilities in the retail media sector, positioned to reach $166 billion by 2025.
The integration of Equativ and Kamino Retail enables retailers to customize their retail media stacks and improve shopper engagement with targeted ad solutions.
Equativ's full-API technologies allow retailers to differentiate themselves while providing agencies and brands access to vital campaign performance data.
Strategically backed by Bridgepoint, Equativ has seen significant growth, tripling in size over the past three years, positioning it as a leader in adtech.
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