Brian Jordan Alvarez's strategy to promote his FX show, English Teacher, was fresh: he embraced the power of TikTok by creating engaging, meme-worthy content that resonated with viewers.
The brief window to capture an audience is compounded by today's splintered media landscape and major events, making it increasingly crucial for shows to find unconventional marketing methods.
After seeing a TikTok mash-up of an old Gilmore Girls episode, Alvarez innovatively responded by creating his own video, demonstrating the impact of social media trends on promotion.
In a time where cultural relevance is fleeting, leveraging popular platforms like TikTok can help creators like Alvarez connect with their audience in unexpected ways.
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