EMARKETER Selects Adelaide as the First Attention Measurement Company to Enrich Its Platform with Attention Metrics
Briefly

from Exchangewire2 months ago
At the core of Adelaide's channel benchmarks lies its omnichannel metric, AU, which predicts the likelihood of attention and outcomes for any media placement.
Exchangewirehttps://www.exchangewire.com/blog/2024/04/02/emarketer-selects-adelaide-as-the-first-attention-measurement-company-to-enrich-its-platform-with-attention-metrics/
Adelaide consistently trains its models using full-funnel outcome data to ensure AU ratings are highly predictive of outcomes and normalised across channels.
Exchangewirehttps://www.exchangewire.com/blog/2024/04/02/emarketer-selects-adelaide-as-the-first-attention-measurement-company-to-enrich-its-platform-with-attention-metrics/
Adelaide's annual analysis of 45 case studies underscores the impact of AU measurement and optimisation, showcasing an average 40% upper-funnel lift, 53% lower-funnel lift, and 37% cost savings.
Exchangewirehttps://www.exchangewire.com/blog/2024/04/02/emarketer-selects-adelaide-as-the-first-attention-measurement-company-to-enrich-its-platform-with-attention-metrics/
This collaboration with EMARKETER follows Adelaide's recent launch of Flight Control, a pre-planning tool designed to pinpoint the optimal level of media quality required to achieve campa
Exchangewirehttps://www.exchangewire.com/blog/2024/04/02/emarketer-selects-adelaide-as-the-first-attention-measurement-company-to-enrich-its-platform-with-attention-metrics/
Read at Exchangewire
#adelaide #emarketer #attention-based-measurement #media-quality #global-benchmarks
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