#attention-based-measurement

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Exchangewire
2 months ago
Marketing

EMARKETER Selects Adelaide as the First Attention Measurement Company to Enrich Its Platform with Attention Metrics

Adelaide partners with EMARKETER to provide attention benchmarks for media quality transparency.
Adelaide's omnichannel metric AU assists in predicting attention and outcomes, aiding marketers in making informed media investment decisions.
Adelaide's global benchmarks and breakdowns of AU ratings offer insights for media quality comparison and optimization across channels. [ more ]
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