This week, President Trump rebranded the U.S. Digital Service as the Department of Government Efficiency (DOGE), with billionaire Elon Musk at the helm. The name draws from a longstanding meme, raising concerns over professionalism. Meanwhile, Tumblr launched Tumblr TV, aiming to attract younger users by emulating TikTok-like features despite its delayed rollout. The blending of meme culture and humor in branding reflects a significant trend in today's political and digital landscape, combining unconventional elements with serious governance and social media engagement.
Launching Tumblr TV is an attempt to modernize the platform, transforming it into a space for video content reminiscent of TikTok, capturing the attention of younger audiences.
The decision to use meme culture, especially with the creation of DOGE, reflects the current trend in branding, where humor and absurdity often dominate.
Collection
[
|
...
]