Elon Musk's X/Twitter is suing major companies, accusing Unilever, Mars, CVS Health, Orsted, and WFA of conspiring to deprive it of billions in ad revenue post-acquisition.
X CEO Linda Yaccarino highlights the need for diverse ideas in the marketplace, criticizing monopolization of monetization.
Elon Musk announces shift from being nice to taking legal action against boycotters, claiming 'it is war'.
X alleges firms withheld ad spending following WFA's Global Alliance for Responsible Media standards, breaching antitrust laws.
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